New York, NY, December 11, 2008—Divorced mom, Judith Lederman, laid off in March by a major New York retailer, got the tweet on Twitter that Fox’s Morning Show With Mike & Juliet sought a makeover subject and the PR pro spun into action. Volunteering herself as demoralized and deserving, she contacted the producers at Fox, was interviewed and they championed her cause, persuading her to part with her long curly locks and buying her a “recessionista” wardrobe at Loehmann’s to facilitate a successful job hunt. On the live “reveal” broadcast, Lederman vogued for the in-studio and nationally syndicated audience. The producers surprised her, by facilitating an on-air meeting with executive search firm Heyman Associates, Inc., Senior Vice President, Lisa Ryan.
“If I can’t get creative for myself, how can I ever put myself out there as creative for the ones who will hire me,” Lederman explained. “I pray each day and, believe me, I am a forward thinker, but if I’m going to get anywhere, I know I have to utilize my PR methods of marketing to reach potential employers. If there is a way to lick this situation, it’s to meet it as a challenge – head on!”
And head-on she literally faced the challenge, reluctantly cutting her luxurious mane for the cameras. With mounting unemployment numbers, Lederman knows that she faces more competition for the shrinking number of available jobs each day. Besides being a Public Relations professional with an expertise in guerilla marketing, Lederman is a published author, has edited magazines and is fluent in social networking. She is three weeks away from waning unemployment benefits and has been trying to pick up freelance work with increasing resistance.
“I know what I bring to the table,” she adds. “I have more experience than the average 24-year old and every bit as much mobile technology and social networking savvy. I figured if cutting my hair lands me a job, let them shave me as bald as Brittney Spears. I’m in!”
Just one day after her television appearance, Lederman had two interviews lined up as a result of her “outside the box” PR approach. She is confident she will be employed by January 6, 2009. “Just watch me!” she says, tossing her cropped coif.